We mostly noticed Yung Jake’s E.m-bed.de/d because it name-checked us, but we’re glad we did. Let’s hear it for transparent ploys!
If you don’t remember Yung Jake from his Datamosh hit last year, this pretty much sums it up: Yung Jake is responsible for the only time RapGenius has mentioned Ryder Ripps. He’s a rapper, but also a CalArts student with digital skillz, and the two make a good combination.
E.m-bed.de/d takes the digital side to a new level, building a tightly-choreographed web of browser windows to take the user on a tour of Jake’s virtual rise to fame. It’s like Arcade Fire’s cheeseball Wilderness Downtown video from last year, only it doesn’t suck.
In other news, Yung Jake is also amazing and will help you with your art. Serious: