It’s not often a Canadian artist is featured in the business section of Canada’s top national paper, the Globe and Mail — especially in an advertorial promoting investment in exchange traded funds (ETFs).
ETFs are like mutual funds: so-called “baskets of securities” that enable you to diversify your holdings. The Financial Times has called ETFs the “phenomenon of the moment”: they are more “liquid” than mutual funds, and also cheaper, because they are tied to an index, making them ideal for beginner investors — like artists.
In this context, then, it might not seem so unusual that An Te Lu would be profiled in a printed half-page of “sponsored content” discussing his ETF-based portfolio.
