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VIP Fair

Will Comparison Shoppers Hurt VIP Paper?

by Will Brand on April 18, 2012
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Tomorrow, VIP Art Fair opens its works-on-paper spinoff, VIP Paper. It’s a great idea—works on paper are generally cheaper, and generally editions, so some of the anxiety of purchasing a work sight unseen is eased—but its inaugural year inevitably raises questions about how to sell editions online.

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What’s Special About V.I.P. 2.0

by Reid Singer on February 7, 2012
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V.I.P. 2.0 began on Friday and ends today. Is the second-ever online-only art fair, truly a product of the 21st century. And yet in many ways it is indistinguishable from a physical event. The one delightful exception to this is net art, whose exhibitors never need to worry about transferring a physical object into digital form. We have here a system that might allow a lot of artists to make themselves heard.

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VIP Art Fair 2.0, Impressions 1.0

by Will Brand on February 3, 2012
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First things first: it works! After a first year badly marred by technical problems, VIP Art Fair 2.0 has had a clean launch in 2012 and elicited only minor complaints from the dealers and visitors AFC spoke to today. Navigation works, chat works, more than one person can log on at a time – it’s a fantastic reversal, because it means we can talk about art. Today we'll have some first impressions.

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Changes coming to VIP Art Fair?

by Will Brand on January 18, 2012
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The rookie year of the online-only VIP Art Fair was something between “disappointing” and “disastrous”; this year, however, they’re back with a vengeance. Will a new CEO, a new tech team, and three new spinoff fairs be enough to salvage the fair’s chances at creating an art market online? We talked to its organizers, and weigh in.

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